About me

As a creative problem solver I'm fascinated by emerging technologies and driven by curiosity. What can we do better?

Sharon Peaslee

Beach Street Creative

Beach Street Creative is the umbrella company I recently formed for new projects. The focus is on using media and marketing for positive disruption, to address significant problems and shift destructive trends. At the top of the list are climate change, plastic waste, and the downsides of public education. 

Every problem is an opportunity for innovation. Every innovation presents a myriad of business opportunities. Nothing is more worthwhile than using our creative powers to solve the problems we have collectively caused. Can we really justify passing them on to our children?

Unplastix header

Unplastix.com sources products made and packaged to reduce plastic waste. Each item is practical proof that we can meet our needs without trashing the planet. 

Plastic waste is public enemy #2, second only to climate change. And they are inextricable linked by our addiction to fossil fuel. Big Oil is pushing and profiting from plastics more than ever before. It’s up to us to make it clear that the health of our planet is more important than the profits of Big Oil.

I created Unplastix.com to empower consumers to help the planet and bend the market. By switching to Unplastix we do what we can as individuals to reduce plastic waste. Collectively, we inform companies that we want products designed and packaged with the planet in mind. When enough of us make the switch large companies will get the message that it’s on all of us to save our planet from the scourge of plastic waste.

Teaching

I teach creative technology and marketing classes that have included Graphic Design, Movie Making, Publishing, Business and Marketing, and Language Arts.

My approach is as student-centered as possible. Intrinsic motivation comes first. What students want drives their curiosity and creativity. My job as a teacher is easy if a student is motivated from within.

I became a Drama and English teacher in college because I loved learning and creating. I’ve always been troubled by the ways in which educational bureacracies impede both. 

The most insidious outcome of decades of  education reform is standardization of everything.  This factory approach, driven by standardized testing ignores one very important fact. Children are not standardized. We are systematically killing the intrinsic motivation that comes from celebrating their differences and natural curiosity.

Teachers are not to blame. We are required to meet testing requirements tied to school funding and our evaluations. Nobody I know likes these tests or finds them valuable. There are far better ways to measure student progress that don’t subject children to the stress and humiliations of standardized testing.

I consider myself lucky that most of what I teach is not tested. This has given me the freedom to engage students by encouraging exploration and eliminating the notion of failure. 

All my students have the freedom to explore what interests them. I help them develop skills to use in their creative process. As their skills develop they discover that their capacity to create is limitless. If I’m doing my job right their intrinsic motivation is always in play and driving them forward. The imagination of each student just needs tools, techniques, and encouragement to bring its ideas to life.

I believe that we can solve all the environmental and social problems we’ve caused by focussing the full force of our imaginations and intelligence upon them. We should be educating our children to do this rather than narrowing the focus of education to what can be standardized. 

Producer-Writer-Director-Etc

Resume

Website & Content Design

2009-present

Beach Street Creative, Ventura CA
Flying Lula Productions, Seattle WA

Designing websites, creating their content, and using social media to build engagement. Recently launched Unplastix.com.

Teaching • Education Leadership

2022-present

Valley Oak Charter School , Ojai CA

Teaching creative technology classes to K-12 students. Classes include Minecraft, Graphic Design, Movie Making

2016-2022

Ingraham High School International, Seattle WA

Chair of Business Department. Taught IB Business and Management, Marketing, Social Media Marketing and Advertising, Graphic Design, Yearbook, Language Arts. Created Certificate programs in Business & Marketing, and Computer Science.

2011-2015

School Board Director, Seattle Public Schools

Publicly elected to oversee policy, operations, finances, management, curriculum and instruction of the largest school district in WA. Served as President and Vice President. Spearheaded shift to later start times for teens, and green building standards for new construction.

TV Writer • Producer • Director

2000-2016

Documentaries, promos, feature film development
Santa Monica CA & Seattle WA

Wrote, produced, directed documentaries and promotional videos for artists, schools, colleges, and non-profits.  Artists included John Duff (shown at Guggenheim Museum) and Costas Varotsos (shown internationally). Co-founded Rogue Dreams Entertainment to develop feature and documentary films.

1990-2000

Direct Response
  • Guthy Renker
  • Hawthorne Direct
  • Script to Screen
  • Williams TV
  • Frederiksen TV
  • and many others

Wrote, produced, directed more than 50 infomercials and direct response ads.  Clients included Time-Life, Ron Popeil, Victoria Principal and many others.  

1984-1989

Corporate TV
Citicorp/Citibank, Oakland CA

Wrote, produced, directed scores of training and motivational videos for employees at all levels, in California and nationwide.

 

Degrees & Certficates

MA, English Education
New York University

Certified to teach English, grades 7-12

BA, Communication Studies
University of Massachusetts, Amherst

Certified to teach Speech-Drama, grades k-12

Certificates & Workshops