And thanks for dropping by. At the moment I’m teaching and focused on how to make remote learning work for high school students. Decades of producing, directing and writing have given me many tools, but creativity is always the driving force.
Covid 19 has given us no choice but to innovate with technology and bring on all manner of hybridized learning. In the past, teachers struggled to get students off their devices. Now we don’t have to. We need to figure out how to use their earbuds and screens to educate. It helps to realize that students are constantly learning new applications — as fast as they can wrap their brains around them.
We need to link the technology to what we want to teach. Whatever works will empower students to learn with the gusto and pleasure they bring to gaming and social media. I’m highly energized by the possibilities and will soon be reactivating my production company.
Know your goals and who you're trying to reach. Know where and when they're online. Connect, engage, and satisfy some of their needs and wants. Then optimize with feedback and metrics. That's the essence of strategy.
Design communicates at a glance. If it's effective people get it. Who you are and what you're about. Graphics, website, and production should be designed to work together to give the experience of your brand.
Video is the driving force of social media content, and it's never been more affordable. There are no limits, and anything goes. It's all about hitting the right nerve. A brilliant creative concept always helps.