And thanks for dropping by. At the moment, I’m teaching and focused on how to make remote learning work for high school students. Decades of producing, directing and writing have given me many tools, but creativity is always the driving force.
Covid 19 has left us with no choice but to innovate and bring on all manner of hybridized learning. In the past, teachers struggled to get students off their devices. Now we don’t have to. We need to use their earbuds and screens to educate. It helps to realize that students are constantly learning new applications — as fast as they can wrap their brains around them.
We just need to link their devices to what we want to teach. There are so many ways to do this that really engage students. Whatever works will empower them to learn with at least some of the gusto and pleasure they bring to gaming and social media. I’m highly energized by the possibilities and will soon be reactivating my production company to tie in with all of this.
Know your goals and who you're trying to reach. Know where and when they're online. Connect, engage, and satisfy some of their needs and wants. Then optimize with feedback and metrics. That's the essence of strategy.
Design communicates at a glance. If it's effective people get it. Who you are and what you're about. Graphics, website, and production should be designed to work together to give the experience of your brand.
Video is the driving force of social media content, and it's never been more affordable. There are no limits, and anything goes. It's all about hitting the right nerve. A brilliant creative concept always helps.